Simulated workplaceCAQA Meridian Business Group is a fictional business created by CAQA for training and assessment. It is not a real company and no person, client or record here is real.About this simulation
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Simulated workplace
Scenario · Marketing and Communications

Plan and launch a client webinar campaign

You are a Marketing Coordinator in the marketing and communications team.

Intermediate3 to 4 hours7 tasks
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The situation

What has happened

Northbank Logistics, a corporate client, is launching a new freight service and wants a webinar on 22 October to reach freight buyers in manufacturing and retail. Project PRJ-26-036 is in planning with a budget of 22,000 dollars. The Marketing and Communications Manager wants a complete campaign: audience and message, an email sequence, social content, a landing page brief, the registration and reminder flow, the digital advertising approach and the measures Meridian will report. The client's operations manager has just been onboarded and will be the presenter. The first email and the campaign plan are due on 18 September and the client wants a registration target agreed up front.

Your brief. Produce a campaign plan that positions the service for the right audience, a sequenced set of marketing activities across email, social and digital advertising, a draft first email and landing page brief, and a measurement plan, keeping the project and client records current.
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Tasks

Deliverables

  • Campaign plan with audience, message, objectives and timeline
  • Draft invitation email and sequence outline
  • Landing page brief
  • Social and digital advertising plan with budget split
  • Measurement plan and client record entry

Documents to use

Systems to use

Projects Register

Tracks client and internal projects with their manager, dates, budget and stage, and holds milestones and status reports.

Client Relationship Manager

Holds every client and prospect with their segment, service line, engagement value, contacts and the log of interactions and actions.

For trainers and assessors

Units of competency

Current on training.gov.au for the Business Services Training Package as at 10 September 2026.

BSBMKG433Undertake marketing activities
BSBMKG434Promote products and services
BSBMKG437Create and optimise digital media
BSBMKG442Conduct e-marketing communications
BSBCMM411Make presentations

Qualifications

BSB40820Certificate IV in Marketing and Communication
BSB50620Diploma of Marketing and Communication
Assessor notes

What to look for

Evidence guide

The audience profile and message must match the client brief. The timeline must be realistic and entered as milestones. Email copy must be clear, persuasive and comply with consent and unsubscribe requirements. The landing page brief must include a privacy statement. Budget split must reconcile to the project budget. Measures must be specific and reportable. Look for a coherent campaign rather than a list of tactics.

The student's evidence summary lists every record they created or changed in the systems named above, their notes and the tasks they ticked. Verify it against the deliverables and your own assessment tool.