Simulated workplaceCAQA Meridian Business Group is a fictional business created by CAQA for training and assessment. It is not a real company and no person, client or record here is real.About this simulation
BSBCAQA MeridianSimulated workplace
Simulated workplace
Department

Marketing and Communications

Plans and delivers marketing and communications for clients and promotes Meridian's own services. The team writes marketing plans, produces content, runs digital and email campaigns, manages social media, promotes events and webinars and reports on campaign results against agreed measures.

Marketing and Communications Manager8 staff
Home/Departments/Marketing and Communications
Responsibilities

What the team is accountable for

  • Develop marketing and communications plans for clients
  • Produce content, digital media and campaign assets
  • Run email, social and digital advertising campaigns
  • Promote and deliver client events and webinars
  • Measure and report campaign performance
Performance measures

How we know it is working

91%
Campaigns delivered on schedule
38%
Average email open rate
54%
Webinar registrations converted to attendance
People

Who works here

ZH

Zara Haddad

Marketing and Communications Manager

Zara leads campaigns, content and events for clients and for Meridian and has built the marketing team over four years.

Systems

Where the work is recorded

Projects Register

Tracks client and internal projects with their manager, dates, budget and stage, and holds milestones and status reports.

Client Relationship Manager

Holds every client and prospect with their segment, service line, engagement value, contacts and the log of interactions and actions.

Scenarios

Assessment tasks in this department

Intermediate

Plan and launch a client webinar campaign

You are a Marketing Coordinator in the marketing and communications team.

Documents

Documents the scenarios use